User:Jens W.L. Hinrichsen

Jens Hinrichsen, VP, Marketing & Business Development With over 15 years of both vendor- and client-side marketing and sales experience, Jens is responsible for Versafe’s corporate go-to-market strategy and implementation, guiding its products and services evolution, as well as developing a strategic network of key channel and technology partners.

His background in the online threats market includes having headed up global marketing for the FraudAction suite of services at RSA, the Security Division of EMC, during which time its Anti-Trojan and Intelligence services were successfully launched. Leveraging relationships with key industry organizations and working groups – spanning the APWG, NCFTA, OTA, SOCA, and others – will play a vital role in the ongoing market expansion of Versafe’s TotALL Online Threats Protection Suite.

As a Sales Director in the e-commerce and digital marketing space – spanning stints at eBay, Optaros, and Novator e-commerce – he was responsible for forging a variety of strategic client relationships, including COACH, Panasonic, Sirius XM, American Express, Brookstone, amongst others. He also held a variety of marketing and business development roles at Eastman Kodak, having led the worldwide product marketing efforts for the award-winning, leading-edge V-Series digital camera line, as well as heading up the re-launch of the Kodak Online Store.

Jens holds an MBA from the University of Wisconsin, and a BA in Economics, German, and Statistics from St. Olaf College. He and his family are based in the Boston area.